Search engine optimization (SEO) is what ensures your business shows up in search results. Townsquare Lansing's goal is to get you on page one of Google for your keywords in your location. We do that by inserting your keywords into the content on your site and optimizing the metadata in the backend of the site.
A combination of factors goes into making sure your SEO strategy is strong.
Duplicate or reused content can be detrimental to your long-term SEO strategy. That's why we never use stock content and have our in-house team of content writers create copy unique to your small business.
Directory listings that are correct and consistent do more than make sure your potential customers can find you-they reinforce your SEO efforts by lending credibility to your small business.
Facebook and Instagram have millions of users, so maintaining an active account can help you connect with the ones most likely to be interested in your services. No time to post? Our social media producers will do it for you.
Reviews and ratings strengthen your SEO strategy, which is why you should keep a close eye on your online reputation. You'll receive alerts every time a new review comes in for your business, so you can respond appropriately.
Request a quote to see how we can help your business reach more customers so you can focus on making your business thrive. With our suite of digital marketing, radio advertising, local marketing, national media solutions and more, we can help build you a plan to build your brand, improve your online presence, and target your ideal customers - because running your business is just as important as helping it grow.